Brand Design

I was assigned to take on a brand identity project for a new line at Martha Stewart. This new brand would be a sophisticated, high-end counterpart to the core Martha Stewart brand. I was given the opportunity to take the lead on this project from start to finish, under the final approval of the VP of Art Direction, Executive Design Director, and Martha herself. I was responsible for designing the logo, branding, and package design; It was a great opportunity to work independently on such a large scope of work.